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摘要：
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决定我国锻压设备产业结构的5种力量对产业竞争有不同的影响。产业进入者的威胁主要来自于国际锻压设备制造业巨头,其主要威胁是国内高端产品市场;受竞争性的市场结构影响,锻压设备的购买方具有较强的选择余地,为此,制造企业应提高产品的差异性化;就供应商而言,钢铁制造业的讨价能力较强,而电气设备和机械零部件制造业在价格方面没有优势;在产业内部竞争上,低端市场接近于完全竞争,高端市场基本上属于垄断竞争;在替代品方面,数控锻压机床及生产线是传统锻压设备的替代品。
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There are five kinds of forces determining the industrial structure of forging equipment of our country,which have different impacts on the industry's competition.The threat of entering this industry comes from the biggest international manufacturers,which mainly threaten the domestic advanced product market.Affected by competitive market structure,the purchaser of the forging equipment has stronger bargaining ability,therefore enterprises in this industry should take the different strategy of product production.As for the supplier of this industry,the bargaining ability of the steel manufacturing industry is stronger,while the electric equipment and mechanical spare part manufacturing industry is relatively weaker.Concerned competition inside the industry,the market of low end approaches perfect competition and the advanced market nearly belongs to monopoly.In terms of substitutes,numerical control forging and pressing lathes and machining centers will substitute the traditional forging equipment.
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作者简介：
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参考文献：
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